lululemon: Feel

We launched lululemon’s largest fully integrated global advertising campaign to date, entitled “Feel.” The campaign sought to introduce lululemon to new audiences with a fresh and timely point of view that reshaped the cultural conversation around well-being. In a crowded activewear category that’s often more focused on what people do, lululemon simply invited people to feel. The work not only puts a stake in the ground in how lululemon supports everyone in their holistic practice of being well; it also helps make visceral the brand’s key product differentiator: the way its products make us feel.

Agency: Droga5

2021