Essentia Water: Stop For Nothing

“Stop for Nothing” campaign featuring multi-platinum singer/songwriter Tate McRae, Kansas City Quarterback Patrick Mahomes II and classical fusion violinist Ezinma. It focuses on motivation, strength, and stamina to build resilience, and how taking a moment to hydrate helps maintain performance.

The campaign includes :30, :15 and :06 second spots that aired across digital and social channels, along with online video platforms – specifically Hulu, YouTube and NBC Universal –and Out-of-Home installations.

Agency: Droga5

2021