New York Lottery: Cash4Life

To help promote NY Lottery’s Cash4Life scratch-off, we highlighted how this is a different kind of lottery game. The winner would receive $1,000 every single day, for the rest of their life. So we asked “how would you spend your days, not dollars?” The promotional campaign included multiple media, including TV, GSTV, print, digital, and social.

Agency: McCann

2019