Audible x Sesame Street social partnership

To celebrate Sesame Street joining the Audible Family, we rolled out a social campaign for preschool parents to generate awareness and excitement. Leveraging Audible’s trusted audio entertainment, with the established brand that is Sesame Street, we sparked interest with parents by tapping into nostalgia and leveraged beloved character to welcome Foley (their new character) to the “street".’

Agency: MRY (now FKA)

2020